Mōmentum Capital Funding

Brand Guide

Charge Forward With Mōmentum

Mōmentum is built for the hardworking people who keep businesses moving. Whether managing day-to-day operations or navigating cash flow challenges, clients can trust Mōmentum to show up with honesty, clarity, and real support.

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Primary Mark

Our logo combines a stylized “M” with a forward-pointing arrow, merging identity with motion. The highlighted panhandle prarie portion forms the arrow, signaling a charge forward, while the remaining structure grounds it as a strong, recognizable initial. Paired with clean, modern typography, the mark communicates both reliability and drive—built for businesses that are always moving forward.

The Primary Mark should be on all official collateral when space allows. Use the vertical and horizontal variations as needed. Only set it in the following approved colorways. The black colorway is only to be used on brand partnership collateral when required by brand partners.

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Primary Mark Vertical Two Color Navy

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Primary Mark Vertical Two Color White

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Primary Mark Vertical One Color Navy

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Primary Mark Vertical One Color White

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Primary Mark Vertical One Color Black

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Primary Mark Horizontal Two Color Navy

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Primary Mark Horizontal Two Color White

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Primary Mark Horizontal One Color Navy

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Primary Mark Horizontal One Color White

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Primary Mark Horizontal One Color Black

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Word Mark

Our Primary Word Mark is the same as the Primary Logo sans logo mark. It is to be used on all official collateral when the space does not allow for the full Primary Logo.

Use the vertical and horizontal variations as needed. Only set it in the following approved colorways. The black colorway is only to be used on brand partnership collateral when required by brand partners.

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Word Mark Navy

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Word Mark White

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Word Mark Black

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Icon

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Icon Mark

Our Icon Mark is a broken down piece of the primary mark. Utilize this mark when space doesn't allow for either the Primary Logo or the Word Mark. It may be used on applications such as social media posts and merchandise. Set it in the following approved colorways. The black colorway is only to be used on brand partnership collateral when required by brand partners.

Open File Folder →
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Icon Mark Two Color Navy

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Icon Mark Two Color White

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Icon Mark One Color Navy

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Icon Mark One Color White

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Icon Mark One Color Black

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our logo

Usage

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Safe Space

When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to 10% the width of the logo.

*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable.

Please Don't

To maintain consistency in logo variations across all platforms, avoid the following:

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Use unapproved color combinations or colors

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Distort the logo and elements

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Mask images into the logo

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Place on backgrounds that make elements hard to read

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Use alt fonts

Mōmentum in

Color

Primary Colors

Below are our Primary Colors. They are to be used for the majority of logo iterations, full backgrounds on major touchpoints, and copy colors for web and collateral.

  • Blizzard White

  • Hex #FFFFFF
  • RGB 255, 255, 255
  • CMYK 0, 0, 0, 0
  • Pantone White

  • West Texas Sky Black

  • Hex #0B1623
  • RGB 11, 22, 35
  • CMYK 86, 75, 57, 73
  • Pantone Black 6 C

  • High Plains Pine

  • Hex #032620
  • RGB 3, 38, 32
  • CMYK 85, 57, 70, 73
  • Pantone 5463 C

Secondary Colors

Our Secondary Color is used to accent our logo and add texture when necessary on key graphics.

  • Panhandle Prarie

  • Hex #D9A441
  • RGB 217, 164, 65
  • CMYK 15, 36, 88, 0
  • Pantone 4025 C
 

Typography

Our Font Families

Subheadings & Buttons - Antarctican Mono Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&
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Headings - Volda Sans Semibold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890!@#$%^&

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Body - Volda Sans Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&

Download →

depth through

Design Elements

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Photo Styling

Photo styling centers on real, hardworking people in the industries Mōmentum serves, captured in authentic, everyday moments. Imagery feels honest and unfiltered, highlighting grit, effort, and the human side of the work.

Use the photo bank attached below as a starting place for stock imagery.

Open Photo Bank →
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Arrow Texture

Our arrow texture is pulled directly from the letter 'M' in our logo mark. It's purpose is to create a dynamic texture on key graphics, reinforcing the idea that Mōmentum is leading the charge ahead.

Use outline and solid variations on their corresponding color shades as needed. 

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Brand in action

Application

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